Request: This Could Add 15% Winter Range to Scout EVs

joewilk45

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Plus you have to like what you drive as to style and lines engineering heritage they all still mean something to some
 

colinnwn

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Google percentages of SUV's and Pick ups that are used for towing or daily jobsite work 25% so who you think manufactures are worried about the 25% or 75%
From marketing its clear they are worried about the 25%, because that legitimizes the purchase to the 75% - regardless of if its an aspirational purchase that is never realized, or the capability will be infrequently used or regularly used.
 

joewilk45

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That's true with all things especially after 60 all I am stating is facts. People who own SUV's Hummers, pickups rarely use them for towing or off-road use. Once these become reality I will see feel touch and then decide to buy or not. I may decide another Cadillac or a BMW IX5 I have no intention to off-road or tow anything other than than people and stuff. Ground clearance and an occasional trek in snow is in the future but that's my orbit. And I would think that's the majority of others. But Scout needs to exceed expectations not just meet them. And we're still waiting to see what the final product will be and the true cost.
 

joewilk45

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There marketing change cause of the change in administration's support of green energy. The current big oil Boy Scout will be shown the door soon and maybe we get back on the right track
 

Roger 123

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There marketing change cause of the change in administration's support of green energy. The current big oil Boy Scout will be shown the door soon and maybe we get back on the right track
Your TDS is showing.

Here’s a scout commercial from 1968, explain how they were marketing the car back then please.



And another



The marketing of American cars hasn’t changed since the advent of American cars. President Trump had nothing to do with it, LOL.
 
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But let's admit the majority of Scout buyers will not tow or go off roading so if your Scout who you marketing to the 20% or the 80 %
You market to people’s aspirations, not needs. Maybe 80% never tow or go off road, but of that 80% most of them “want to be able to”. I both tow and go off road in my current EV. Granted “going off road” is generally on grass, and towing is mostly a utility trailer full of trees, furniture, or a dump trailer with dirt.

I did drive across a dry stream bed once due to a navigation error of some sort (or I frequently
anthropomorphize my truck and pretend it has a very “let’s goooo of road! Do you want to ford a stream today?” kind of attitude, so I also pretend when it gives me a route that involves driving across a dry stream bed it is not a mistake but because it wants to go across a dry stream bed!).

I have also driven (off road) around to behind some EV chargers so I didn’t have to unhitch my trailer.
 
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I don't understand why people buy trucks when they admittedly have zero intention of ever towing anything.
Because they think it is cool? Or because all their friends do and they aren’t self confident enough to buy what they need and not what their friends bought?

Or they need the truck bed for ply wood or loads of dirt/junk, but won’t ever tow a trailer.

Over half of pickup truck owners never tow. I’ve only ever owned one pickup that I didn’t tow with (I had a Ford Ranger because I needed higher ground clearance for my house on a dirt road in Leesburg VA then my “fun” convertible. Like I literally couldn’t drive the convertible after a winter snow even immediately after the plow had been across the road!). So I’m not really in the target market of “pickup owners who don’t tow”. I rarely tow more then 5000lbs though (even with my current EV that can tow 7000lbs, maybe more).

At the end of the day you don’t really need to understand why people pay (in dollars AND usable space) for pickup stuff they never use, you just have to accept that they are a large part of the market.
 
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