Plus you have to like what you drive as to style and lines engineering heritage they all still mean something to some
From marketing its clear they are worried about the 25%, because that legitimizes the purchase to the 75% - regardless of if its an aspirational purchase that is never realized, or the capability will be infrequently used or regularly used.Google percentages of SUV's and Pick ups that are used for towing or daily jobsite work 25% so who you think manufactures are worried about the 25% or 75%
Your TDS is showing.There marketing change cause of the change in administration's support of green energy. The current big oil Boy Scout will be shown the door soon and maybe we get back on the right track
You market to people’s aspirations, not needs. Maybe 80% never tow or go off road, but of that 80% most of them “want to be able to”. I both tow and go off road in my current EV. Granted “going off road” is generally on grass, and towing is mostly a utility trailer full of trees, furniture, or a dump trailer with dirt.But let's admit the majority of Scout buyers will not tow or go off roading so if your Scout who you marketing to the 20% or the 80 %
Because they think it is cool? Or because all their friends do and they aren’t self confident enough to buy what they need and not what their friends bought?I don't understand why people buy trucks when they admittedly have zero intention of ever towing anything.